somewhere between you and your partner
- Anarchy - my first startup project I consider as chaotic. My every move was debatable so it was good that every strategic decision had to be communicated with my co-founder. When we both agree on the same thing it made my day easier (mostly because I think we're doing the right thing).
- Often I heard that the project we're doing cannot be successful - that's why "spiritual" support was a big win-win in my endeavour. "Share the load" is not always a bad idea :D
- I often came up with ideas that were valuable only for me and that's why the debates served the purpose of "mini" reality checks.
- We were able to be on more frontlines. This can lead to huge possibilities.
- Once I heard that "your skillset is your arsenal". That's why if a brand has large arsenal (diversity of skills) its chances to win increase.
- Brainstorming alone is boring ... and most people are not emotionally inclined to brainstorm with me. So generating more ideas with my co-founder is not an oppurtunity to miss.
Next time if I co-found with someone I will try to be aware more of these pros.